Consumer Marketing: Marketing Programs
Print Advertising
The Nash Finch Image Center is dedicated to supplying retailers with the most reliable and cost effective methods of producing weekly ad circulars and newspaper display ads. The Image Center is able to set new standards for efficiency, flexibility, and service through the use of cutting edge software and seasoned production associates. Dedicated account coordinators work with each retailer to ensure the highest quality advertising representation. Finally, the scale and buying power of the Image Center enables our operation to provide the lowest cost heat-set quality print products in the industry within short lead times.
Commercial Printing Services
The Nash Finch Print Center is a comprehensive in-house printing and copy support center available 24/7 to meet a variety of customer printing needs. The Nash Finch Print Center specializes in printing for the supermarket industry, providing competitive rates for forms, pre-printed signage, manuals, letterhead, etc. in small or large quantity volumes.
Digital Marketing Services – @mplify
Marketing in the digital world requires relevant content and flawless execution to maximize consumer engagement. The Nash Finch digital marketing team will help you succeed in this channel, with our comprehensive digital marketing suite of services, @mplify. The digital suite of products includes custom Web sites (design, maintenance and reporting) mobile enabled digital experiences, email marketing and social media. Affordable, turnkey solutions are the hallmark of the @mplify offering, while providing customers an opportunity to differentiate in to the online world.
Circular Distribution Planning and Optimization
Newspaper readership continues to decline; when is the last time you evaluated your circular distribution? Newspaper distribution and distribution options change daily—the Image Center is your resource for staying abreast of these changes and opportunities to distribute your circular to the right consumers in your market. These services begin with an assessment of your market, followed by recommendations for the optimal distribution to drive sales and maintain costs.
Media Planning and Placement (Print and Broadcast)
The Image Center offers comprehensive media planning solutions beyond traditional print advertising. Broadcast media and outdoor advertising often should be considered in the media mix, in addition to digital and online. The Image Center has customized solutions that will be certain to assist in meeting your goals. These services include media buying and placement, resulting in brand exposure to the right audience to drive sales.
Creative Design, Branding and Campaign Development
The Nash Finch Company Image Center is a comprehensive, in-house advertising agency dedicated 100% to Nash Finch supplied retailers. The Image Center is skilled in developing promotional campaigns to assist in marketing a new store, a new program, your unique products and services or even your overall brand image in the market. The Image Center features a skilled team of graphic designers who will create differentiated campaigns to drive consumer interest.
Annual Marketing/Merchandising Integrated Ad Planner
The Nash Finch Company Annual integrated Marketing Planner is your turnkey ad and promotion planning tool. The integrated planner is designed to establish a base weekly sales plan, or supplement an existing plan with sales building events and CPG fuel. The integrated planner includes 52 weeks of recommended weekly features across all departments, seasonal events, CPG national programs and themed selling events. The
integrated planner is planned in three discreet sections, published in “trimesters” and is complimentary to all Nash Finch supplied customers.
Wellness Program – “Healthy Eating Matters”
Consumers today are seeking healthier options for their families. The “Healthy Eating Matters” program is a nutrition-focused program enabling consumers to make informed decisions about their personal health and lifestyle needs. Designed to drive sales around today’s trends in healthy eating and wellness, the program is content-focused, implemented in retail stores turnkey, fully customized or somewhere in between. Our proprietary wellness program includes options for nutrition on-shelf tagging, a wellness calendar of events, monthly newsletters, website content, a weekly menu idea and sales plan, in-store event execution support, and more.
Proprietary Marketing Overlays (Mailers, Coupon Books, Events)
Plug into an annual calendar of proprietary, turnkey consumer marketing events that are exclusive to Nash Finch customers. These sales-driving consumer events include Magnet Mailers (4 Annual Events), proprietary coupon books, ad inserts, and more. These consumer events are available at a significant cost-savings due to volume and vendor-negotiated exclusive items. Don’t miss out on a chance to plug into proven sales-driving consumer events.
Fuel Reward Program
Nash Finch makes it simple to participate in the complex world of Fuel Reward marketing. Our knowledge and experience in this area, coupled with the relationships we have established with key players in the fuel reward arena (providers and fuel partners) enable us to consult and provide solutions from electronic rollback programs, to receipt-based fuel rewards. Ask about the Nash Finch Company Our Family® item-based fuel program opportunity.
Loyalty, Electronic Marketing and Coupon Networks
Nash Finch offers a variety of loyalty and electronic marketing options for retailers of any size. Nash Finch features a series of proprietary coupon networks designed to drive sales exclusively for Nash Finch customers, including MagnifytheSavings.com, and Ourfamilyfoods.com. Nash Finch marketing provides access to turnkey third party coupon networks, including Catalina in-store coupon network, and coupons.com print-at-home coupons. Both programs offer fully-funded national CPG vendor sponsored coupons. Finally, retailers can tap into our vast experience and contacts in full-scale loyalty marketing ventures.
Turnkey Marketing Programs – 3rd Party
- Drive Sales and earn income with News America and Insignia POPS programs. Any store qualifies to participate in these programs and sign up is always free.
- Capture new consumers who are moving into your trade area with the New Mover turnkey direct mail program.
- Drive sales and repeat transactions with the Catalina Marketing in-store coupon program. CPG-funded coupon offers drive sales and income to your stores. This sales-driving program is a Nash Finch wholesale exclusive, and annual sign ups are limited.
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