Consumer Marketing: Research Services
Constant Customer Feedback
Gain timely, valuable and trip-specific customer perceptions with our Constant Customer Feedback system. This cost-effective program collects valuable customer feedback using the Internet or touch-tone phone.
Site Location Studies
Nash Finch Research Services using independent experienced analysts, can help you model sales for market impacts or the opening of new or remodeled stores. Preliminary market assessments are also available.
Consumer and In-Store Research
Let our research team help you gain consumer insight through a variety of methods. Phone-based surveys can help you understand store image perceptions. In-Store surveys offer insights on what customers’ want and need. Focus groups allow you to probe consumer issues, or test advertising and design work.
GIS Mapping and Analysis
Hone your marketing planning and execution with GIS mapping. Our researchers offer updated demographics overlaid with grocery store locations. Using customer origin surveys you can identify your customers and store trade areas.
Ethnic Research
Hispanic shoppers are a rapidly-growing population in the United States. Nash Finch offers bilingual research services including phone-based surveys, in-store research or focus groups.
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