Consumer Marketing: Research Services
Why Research Services?
In today’s highly competitive and ever-changing food retailing environment, it is critical to know your three “Cs” – your customers, competition, and community. Nash Finch Research Services (NFRS) is uniquely qualified to help you discover more about your three “Cs” at a cost allowing you to remain competitive and profitable.
Constant Customer Feedback
Gain timely, valuable and trip-specific customer feedback through our Constant Customer Feedback program (CCF). This cost-effective program collects feedback from your shoppers using the Internet or phone. If you operate in a Hispanic market, the questionnaire can also be offered in English or Spanish. Looking toward the future, this program can also help you start your digital-age advertising program by collecting email addresses.
Site Location Studies
Thinking of expanding your store or opening an additional store? Considering a remodel? In conjunction with seasoned independent analysts, NFRS can help you make informed decisions through site studies that yield sales forecasts or assess competitive impacts. Another offering, our Preliminary Market Evaluations (PMEs), help you screen a market to determine if a detailed site study is warranted.
Traditional Consumer/Shopper Research
Let our research team provide you with timely and invaluable consumer insights, either in English or Spanish.
- Consumer Research – Surveys
conducted in your store’s market area provide primary shopper share and consumers’ perceptions of major store strengths and weaknesses on 40 supermarket attributes.
- In-Store Shopper Research –
Surveys conducted in your store give you unprecedented insight on what your shoppers want and need.
- Focus Groups/Consumer Panels–
NFRS can help you design and conduct focus groups or consumer panels to probe store issues, consumer preferences or test advertising.
- Internet Research – Whether conducting an online study in a local market or utilizing a national online panel, NFRS designs and conducts research utilizing the most current methods and tools.
NFRS has demographic data on over 300 million people and a database of more than 18,000 grocers. Use our demographic and competitive capability to fine-tune your marketing programs and visualize your customers, competition and community through our computer-based mapping capabilities!