Merchandising: NFC Brands
The NFC Brands Difference
NFC Brands are carefully managed to meet current consumer needs and provide sales growth, while maintaining the Nash Finch heritage of responsiveness, quality and consumer value.
As part of that commitment, NFC Brands has developed the “Quality that Measures Up!” program to ensure consumer satisfaction, based on testing, audits and more.
NFC Brands also offers the best satisfaction guarantee in the industry for purchase refund and product
replacement
.
Our Family® Brand
For more than 108 years, the Our Family brand has been a private label offering with national brand quality and value. With more than 2,000 food, non-food, and HBC items, the Our Family® brand has a history of growth and customer loyalty.
Value Choice® Brand
Deliver dependable products and the best value proposition. This “price fighter brand” for Our Family and IGA® label retailers offers choices for cost conscious consumers.The brand comes with total point of purchase support to compete against those marketing only on price.
Nash Brothers Trading Company™
Nash Brothers Trading Company is a brand of high quality products at lower price points than leading national specialty brands. Offer your customers affordable organic, natural and premium products developed with the highest standards and finest ingredients.
Brand Education
NFC Brands offers multiple levels of support and consumer education for retailers carrying our products. We offer programs such as a consumer hotline, associate endorsements and the successful Our Family Satisfaction Guarantee.
Electronic Marketing & Program Support
NFC Brands supports retailers with the Our Family Foods Web site (ourfamilyfoods.com) which provides consumer information, special promotions, coupons and exclusive offers. For customized advertising, NFC brands also offers exclusive images at www.storebrandsimages.com.
Labels for Learning
This exclusive NFC Brands program has more than 3,200 participating schools, churches and non-profit organizations earning money for education. Labels for Learning is great way to connect with your community and raise money for local needs. Organizations receive $25 in return for each bundle of 500 UPCs. To date, this program has donated nearly $1,000,000.
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